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Service design and customer experience

Well-designed services are built on a deep understanding of people, clear goals, and solutions that work seamlessly in everyday life.

Human-Centred Solutions in an Intelligent World

Developing services, systems, and operating models is not just about design or technology. It is about how people experience change, and how solutions naturally become part of everyday life. Netum combines service design, design thinking, and business insight into a cohesive approach that brings clarity to complex situations. We embed user experience and human-centred thinking in everything we do, including AI solutions, where the human role, expectations, and concerns guide the design from the very beginning.

Services

Service design

We help structure complex landscapes and identify where real value is created. Service design makes user needs, process pain points, and development opportunities visible — providing the foundation for building services that are effective and purposeful, including solutions that leverage AI.

UX and UI design

We design digital services that are easy to use and visually engaging. UX and UI design ensure that solutions are intuitive, guide users naturally, and foster trust.

Customer experience

We build the customer experience as a whole — spanning individual touchpoints, service journeys, and operating models. We pay special attention to how customers experience new technologies, ensuring the experience remains clear, human, and consistent.

Data design

Data design brings together user understanding, data and business goals. We help build new concepts and solutions where information serves both people and decision-making – not the other way around.

Benefits

  • Services and solutions are based on real user needs.
  • AI solutions are transparent, understandable, and inspire trust.
  • Change progresses in a controlled way, keeping people engaged.
  • User interfaces are clear, accessible, and easy to use.
  • Decision-making improves when information and AI-generated insights are presented in an understandable format.
  • Organisational development work gains a common direction and a sustainable foundation.

Customer case

SecPort, the learning portal built as part of Aalto University’s Cyber Citizen project, strengthens citizens’ cybersecurity skills across the EU

As part of an EU project coordinated by Aalto University, Netum designed an open online portal where you can develop your cybersecurity skills through games, articles, videos and courses. SecPort is already available in 24 different languages and the content is constantly being expanded.

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