Market trends

Proliferation of digitalisation enabled by technological development has for years been a trend in all industries. With digitalisation, new IT assets are constantly being built, and over time new solutions will become outdated, so called ”legacy”. Designing new IT systems and taking them into use requires big investments. Therefore, utilising existing, fully functional IT assets through integrating new digital services into them is often the most cost-efficient solution. With its Legacy to Digi® concept, Netum operates both in the new digital services and traditional IT services markets and between them, benefiting from the market transformation.

The following market trends impact Netum’s business most:


Services are increasingly becoming digital both in companies and in the public sector. Digitalisation enables new products, services and business models as well as more efficient ways of working. Almost all new products and services include more and more digital add-ons, and their smooth operation is of critical importance to the customer.

Cyber security and changes in legislation

As businesses and business-critical information are being digitalised, the relevance of cyber security has grown significantly. At the same time, severe and wide cyber-attacks have become more common, and fighting them is becoming increasingly important. Unfortunate events such as data breaches that have been widely reported in public contribute to the demand for cyber security services. Increasingly common cyber-attacks and identified new threats will most likely lead to renewed legislation. An example of these is the GDPR legislation.

Cloud services

Business is becoming increasingly knowledge-intensive and the amount of data is growing strongly, which will create a need for cloud-based solutions that are more flexible than traditional IT infrastructure. IT systems are being increasingly transferred to so called cloud platforms, which means that they are on the internet and customers use the applications for a monthly fee. Cloud services make it possible for companies and organisations to flexibly increase or decrease data processing or storage capacity.

Data analytics, artificial intelligence, and machine learning

The significance of data analytics, artificial intelligence and machine learning has grown and will grow strongly in the future. Data analytics for instance produces valuable customer and market data that can be used for business steering. The artificial intelligence market is relatively nascent, and its growth is strongly driven by the emergence of new end-uses and by modifying current functionalities to work with artificial intelligence and machine learning. Current main use of AI covers for instance fraud detection, managing compensation claims and recommendations related to sales processes in for instance online commerce.

IT asset growth

IT assets in companies and public administration keep growing, creating demand for IT asset management services. Particularly in bigger organisations, IT assets can be hard to manage due to the large amount of equipment. Used equipment is increasingly sold to aftermarkets when they are no longer used. A functioning aftermarket also creates incentives for more systematic asset management.