Market trends

The acceleration of digitalisation, enabled by technological development, has been a market trend affecting all industries for years. With digitalisation, new IT assets are constantly being built, and over time, the new ones will become old, or so-called "legacy". Designing and deploying completely new IT systems are major investments. For this reason, utilising existing and proven IT assets by integrating new digital services into them is often more cost-effective and also more responsible.  
Netum's business is most affected by the following factors and market trends:


Services are moving at an accelerating pace to digital form in both companies and the public sector. Digitalisation enables new products, services and business models as well as more efficient ways of working. Almost all new products and services include more and more digital plug-ins, the smooth functioning of which is extremely important for the customer.

Cyber security and legislative reforms

The importance of cyber security has grown significantly as business and critical information are increasingly transferred to digital form. At the same time, severe and large-scale cyber attacks have become more common, and fighting them is becoming increasingly important. Unfortunate events, such as highly publicised data breaches, increase the demand for cyber security services. Increasingly common cyber attacks and identificatied new threats will most likely lead to legislative reforms, such as the GDPR legislation.

Cloud services

Business is becoming increasingly knowledge-intensive, and the amount of data processed is growing strongly, creating a need for cloud-based solutions that are more agile than traditional IT infrastructure. As a result, more and more information systems are being transferred to so-called cloud platforms, that is, they run online, and customers use applications for a monthly fee. Cloud computing gives businesses and organisations the flexibility to increase or decrease the capacity or storage needed to process data.

Data analytics, artificial intelligence and machine learning

The importance of data analytics, artificial intelligence and machine learning has grown and will continue to grow strongly in the future. For example, data analytics provides companies and organisations with valuable customer and market information that can be used to manage their business. The AI market is still relatively new, and its growth is strongly driven by finding new uses and modifying existing functionalities to work with the help of artificial intelligence and machine learning. Currently, the main uses of artificial intelligence are, for example, in fraud detection, claims management and recommendations related to sales processes, for example in online commerce.

Green transition  

Market change to promote responsible sustainable development, the green transition, technologies and services, continues at a rapid pace both in the EU and in Finland at national level. Tightening EU-level regulation affects the entire value and production chain and at the same time increases the transparency of the value chain. This also opens up opportunities for the development of new, innovative services based on the responsibility angle.